The global financial sector is undergoing radical transformation! One area demanding immediate attention is the transition from 3D Secure (3DS) version 1 to 3DS2.
3DS, the added security layer for online credit and debit card transactions, is shifting to a new model - 3DS2. The shift carries significant enhancements such as improved user experience, particularly on mobile, and the introduction of risk-based authentication, reducing challenges for low-risk transactions. This shift also signals a change in fraud (refer to our Fraud vs Scam Article) detection mechanisms, but brings with it new complexities and challenges.
Risk-Based Authentication (RBA) is an integral part of 3DS2. Unlike static authentication methods that employ a one-size-fits-all approach, RBA tailors the authentication process based on the user's risk profile. This approach takes into account various factors such as user behavior, device type, and location, to decide the level of authentication needed. It leads to a smoother customer journey for low-risk transactions while ensuring high-risk transactions get the scrutiny they deserve.
The overall Changes:
This table illustrates the changing liability landscape, but each transition comes with its implications on fraud management.
The Different Identification types:
How are Chargebacks affected by all this?
The adoption of 3DS2 carries potential implications on chargebacks. The liability for chargebacks shifts from merchants to the card issuer. While it presents a relief to merchants, it adds a layer of complexity in case of fraudulent transactions. The issuer would now need to scrutinize transactions more carefully, increasing the need for strong risk management frameworks.
The liability shift under 3DS2 can create an environment that empowers scams. Despite 3DS2’s sophisticated security, it falls short in covering social engineering on web-based scams where the user is coerced into accepting the 3DS due to urgency or misinformation. In such cases, victims may not be protected by chargebacks, leaving them exposed to financial loss.
How are Financial Institutions at risk?
Financial institutions, now assuming the liability for fraudulent chargebacks, face increased financial and regulatory risks. They also risk reputational damage due to their direct involvement in customer disputes. These risks necessitate financial institutions to rethink their dispute management approach and re-evaluate their online fraud identification strategies.
A risk-based approach to merchant dispute management involves monitoring and categorizing merchants based on their risk profiles. This can be achieved by regularly tracking key risk indicators such as chargeback ratios, sales patterns, customer complaints, merchant traffic indicators among others. By focusing resources on high-risk merchants, financial institutions can mitigate risks effectively.
The successful navigation of the 3DS2 landscape requires robust fraud identification training, especially for online acquisitions. This training should include identification of potential scam tactics, understanding the mechanics of social engineering, and awareness of the latest fraud trends.
In conclusion, the shift to 3DS2 is not just a technological upgrade, it is a paradigm shift demanding a proactive and robust risk management approach. Financial institutions must understand these changes, assess the potential impacts, and take action to protect themselves and their customers. The task ahead is challenging, but with adequate preparation, it is an opportunity to fortify security, enhance customer experience, and build trust in the rapidly evolving digital financial landscape.
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